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1.Optimal Delivery Times for Maximum Impact[Original Blog]
1. The Science of Circadian Rhythms:
- Our bodies operate on a natural circadian rhythm, which influences our behavior throughout the day. Understanding these patterns can help us choose the right moments for push notifications.
- Morning: Early risers are more receptive to notifications in the morning. Consider sending reminders about daily deals or breakfast specials during this time.
- Afternoon: Afternoons are ideal for non-urgent notifications. Users are more likely to engage during their lunch breaks or downtime.
- Evening: As the workday winds down, people check their phones more frequently. Evening notifications can focus on dinner promotions or loyalty rewards.
- Night: Be cautious with late-night notifications. While some users might appreciate them, others may find them intrusive.
2. Segmentation Matters:
- Not all users are the same. Segment your audience based on their behavior, preferences, and time zones.
- Geographic Segmentation: If your app has a global user base, consider time zones. Sending a notification at 3 AM won't resonate with users in a different hemisphere.
- Behavioral Segmentation: Frequent shoppers might respond well to real-time flash sales, while occasional users may prefer weekly summaries.
- Transactional Notifications: These should be immediate. For example, confirmations for orders, reservations, or loyalty point redemptions.
- Behavioral Triggers: Send notifications based on user actions. If someone abandons their cart, a timely reminder can encourage them to complete the purchase.
- Announcements: New product launches, store openings, or limited-time offers should align with peak user activity.
4. Examples:
- Scenario 1: A coffee shop's loyalty app wants to promote its afternoon happy hour. Sending a notification around 3 PM, just before the rush, ensures maximum visibility.
- Scenario 2: An e-commerce app notices that users often browse during their evening commute. Sending personalized product recommendations at this time can boost conversions.
- Scenario 3: A fitness app encourages morning workouts. Reminding users about their daily exercise goal at 6 AM aligns with their routine.
5. A/B Testing and Iteration:
- Don't rely solely on assumptions. Conduct A/B tests to determine which delivery times yield the best results.
- iterate based on user feedback. If users complain about late-night notifications, adjust accordingly.
Remember, there's no one-size-fits-all approach. Analyze your user data, experiment, and adapt. By respecting users' time and preferences, you'll create a more effective loyalty push notification strategy.
Feel free to let me know if you'd like further elaboration or additional examples!
Optimal Delivery Times for Maximum Impact - Loyalty push notifications: How to use loyalty push notifications to alert and inform your loyal customers